Lesley Vos

Here’s something we can both agree on:
The marketplace is hyper-competitive now. Brands struggle for every single customer, and this fight becomes more and more desperate today.
Customers are capricious, they want to get the best solutions for their problems, and they are ready to withdraw you in favor of your nearest competitor in a snap.
And it’s no wonder:
In the world where each industry is oversupplied with similar features, prices, and marketing tricks, customer service becomes...

In today’s rapidly changing world, we are in constant search of instruments and techniques that would make us more productive. We understand: do more, better, and faster if you want to succeed in business and life.

We believe: the more productive we are, the more others will respect us and consider us professionals, able to balance work and life and, for all that, stay sane and happy. But there's a catch:

Back in 2010, Google CEO Eric Schmidt said:
“Every two days now we create as much information as we did from the dawn of civilization up until 2003.”
These words are kinda death sentence for marketers and content creators.
In today world of content shock and disregard to direct advertising, the struggle for leads turns into bloody marketing warfare. And to win it, savvy strategists lead on three pillars in sales:..

Did you ever hype on breaking news to benefit a website or business?

Congrats, you are a newsjacker!

It’s a terrific strategy to promote your brand, fuel your SEO strategy, and engage the audience so they would talk of you.

But what’s newsjacking exactly? Why use it as a part of your content marketing strategy? And, after all, what are the benefits of this tactic for your business?

Email marketing is not about promotion anymore. People don't open your newsletters just to go to another place; they want to interact within your emails, communicating with your brand directly.

And this interaction goes beyond funny GIFs to bright CTA buttons to "click for more info." So what are the most popular interactive options? And when it's the right time to use them?

In February 2018, The Manifest nailed it, they discovered that a lack of human and financial resources are the top social media challenges for most marketers. It’s no surprise, as we have 100+ social networks worldwide, and one specialist can't develop the strategy for each and post original content everywhere. The solution is simple: with content intelligence in mind, you can repurpose your social media content to communicate your marketing messages to the right target audience.

Today, we are concerned with environmental issues more than ever. Air pollution, plastic in oceans, global warming, and food waste — all are among the major threats, making us worry and think of being kinder to the planet. In support of environmental health, millions have joined LOHAS (Lifestyles Of Health And Sustainability), heavily purchasing socially responsible products – despite their higher cost.

I write every day for my blog as well as other publications. I'm a big fan of guest posting, and every day I do everything I can to reinforce better writing.
The problem: Content creation is time-consuming.

With business blogging on the rise and generating more leads for B2B companies compared to those that don't blog, you might want to focus on your blog for more SEO benefits and long-term ROI for your business. However, it's not all that simple.

Content marketing is swiftly becoming a mainstay of education in the digital age.

“But what’s in there for me, a college student?” you may ask.

Clear as noonday:

One of the most popular types of content marketing is educational writing. This can take the form of blogs, articles, social media posts, or infographics. And given that students deal with tons of research, essays, and other types of creative writing in college, your skills are more than enough to join the team of...

Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals…
While all these big words swallow up the digital marketing world today, one tiny detail sobs in the corner of your marketing strategy.
Keywords.
In 2018, search engines are smart and more concentrated on behavioral factors, so we sometimes belittle the role of keywords. SEO specialists know that anchors matter, but – afraid of keyword stuffing penalties – they struggle to broaden SEO far beyond ...

When assigned to write an essay or any other kind of academic paper, they know how to do research, use data, and create a plan. They think of hooks, introduction, and conclusion. They know that an essay should be argumentative and original.
And that’s where problems appear.
Whatever a block, its consequences are evident: Plagiarism.

Did you watch “Only Lovers Left Alive” by Jim Jarmusch?
If you haven’t watched it, the movie tells about vampires, Adam and Eve, who stayed in sync with the fast-paced world to survive and carry their love through time. As well as Adam and Eve, one tiny detail went through fire and water to rebirth today and become the most powerful marketing technique ever.
And just as love matters for surviving in today’s world of consumption and wealth, this detail is a sole ingredient that matters for...

Search engines are becoming smarter and concentrating more on users’ behavioral factors. Meanwhile, marketers are struggling to broaden SEO processes far beyond blind link building with nothing but market-defining keywords. Yes, backlinks and anchors matter; but the catch is, they all reshape all the time for content better optimization and promotion. That said, the rules of writing efficient SEO-friendly texts have changed...

Academic plagiarism is the Achilles’ heel of most educators.
You try hard to develop critical thinking and writing skills of your students, but they continue attempts to copy texts and ideas from others, claiming them as own. It’s like a slap in your face or a kick in your… well, any part of your body, isn’t it?
Numbers speak volumes:
86% of students ...