Remote work becomes the new norm in the post-COVID world. While only 17 percent of U.S. employees used to work remotely and practice team communication before the “pandemic” status, their number has drastically increased now. For companies that are new to this state of things, one more challenge appeared:
For a start, here’s a question:
How do you choose visual content for landing pages?
Do you have a team of designers and leave it up to them? Or, maybe you spy on competitors and choose images that look similar to what they are doing? Do you use an image of your product or anything general but visually pleasing to the eye?
All the above are wrong strategies. For your landing page to engage and convert, its visuals need to appeal to your target audience on an emotional level.
You’ve heard about cognitive biases and their influence on users’ perception, haven’t you? These unconscious errors in mental processing guide the way we see life, interpret reality, and make decisions.
What you may not have considered is how much cognitive biases affect social media marketing.
According to the 2017 study from the Freelancers Union, freelancing will hit the US workforce by 2027.
Indeed, freelancers grow in numbers and professional skills. Today they’re more forward-thinking specialists compared to in-house employees.
The only problem:
The more freelancers within the market, the faster competition grows. So, you can’t sit and wait for clients to come after reading your winning profile on freelancing platforms. Instead, you need to...
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Experts note that investing in video marketing is a must SEO strategy for small businesses this year. Two reasons:
The demand for video content grows exponentially: 72% of people say they'd rather watch a video than read about a product/service; 95% admit they are more likely to remember a video call to action than a text one.
And if that's not enough for you to consider video a part of your small business marketing plans, here goes more: Up to 82% of all online traffic will come...
Just read through the following sections:
1) What is video SEO?
2) Planning your video content (with basic video SEO marketing practices)
3) How to optimize video content for search and higher rankings
I think you’ll agree with me when I say that top-notch content is critical for ranking in Google. But no matter how effective the content is, it won’t rank high without proper search engine optimization.
And that’s where legit SEO writing comes into play.
In this post, you’ll find nine strategies to help rank your content higher in Google’s SERPs.
With about 200 identified cognitive biases, it seems we operate in the relatively uncharted territory of beneficial marketing opportunities through customer psychology.
There’s just one problem.
We don’t think about how our biases can be a disadvantage. Like 85% of surveyed U.S. residents, we believe we are less biased than the average person. Duh, it’s not so.
The more optimized your WordPress content, the more likely search engines and, consequently, users will find it. So why not go beyond and tags to boost traffic and get your website in front of more eyes?
In this article, you’ll find the list of easy-to-implement tricks for driving traffic with WordPress content optimization.
In this article, I’ll reveal the pros and cons of listing your business on nine of my favorite business listing sites for local businesses, as well as sharing tips for optimizing for better visibility.
I’m not suggesting you create a business listing on every possible directory, after all, as someone in SEO you know the “quality over quantity” principle holds true.
But there are numerous sites that are worth optimizing for as part of your foundational local SEO strategy.
You want your social media content to convert.
The problem is that all your competitors want the same. With over 90% of American companies that have at least one social media profile, it’s never been more challenging to engage users and turn them into loyal followers.
In 2020, when users don’t trust ads and when engagement on social media becomes the core metric, you need to think about alternative ways to stay on top of algorithms and users’ mood changes. Your secret weapon here?
You don’t purchase products. You buy success, status, a lifestyle. Your purchases furthermore, are driven by subconscious perceptions and emotions.
Semiotics, the interpretation of signs and symbols, helps decipher those subconscious elements. While it has plenty of lofty, academic associations, it has practical implications for marketers, too.
Personal essay is not about college admission only:
Twain, Hemingway, Fitzgerald, and other famous essayists wrote them often to share their experiences, thoughts, and reflections. Some employers ask candidates to write personal essays before inviting them to a job interview. And even when you share a story in your blog, you write a somewhat personal essay, telling your followers about your experience.
I bet you'll agree with me on this one:
Customers stop doing business with you when they are unhappy. In fact, 68% of customers leave because they believe you don't care about them. More than that, only 1 in 26 unhappy customers will complain about what they don't like about your service; the rest will churn.
And that's the problem.
The more customers leave, the less your business grows.
Back in 2017, research data predicted the boom of the global e-learning market, saying it would reach $325 billion by 2025.
2020 is outside, and the black swan known as COVID-19 seems to get this ball rolling: More and more people and corporations choose online education and training, not only because of its comfort and flexibility but also safety.