Lesley Vos

With about 200 identified cognitive biases, it seems we operate in the relatively uncharted territory of beneficial marketing opportunities through customer psychology.

There’s just one problem.

We don’t think about how our biases can be a disadvantage. Like 85% of surveyed U.S. residents, we believe we are less biased than the average person. Duh, it’s not so.

The more optimized your WordPress content, the more likely search engines and, consequently, users will find it. So why not go beyond and tags to boost traffic and get your website in front of more eyes?
In this article, you’ll find the list of easy-to-implement tricks for driving traffic with WordPress content optimization.

In this article, I’ll reveal the pros and cons of listing your business on nine of my favorite business listing sites for local businesses, as well as sharing tips for optimizing for better visibility.

I’m not suggesting you create a business listing on every possible directory, after all, as someone in SEO you know the “quality over quantity” principle holds true.

But there are numerous sites that are worth optimizing for as part of your foundational local SEO strategy.

You want your social media content to convert.
The problem is that all your competitors want the same. With over 90% of American companies that have at least one social media profile, it’s never been more challenging to engage users and turn them into loyal followers.
In 2020, when users don’t trust ads and when engagement on social media becomes the core metric, you need to think about alternative ways to stay on top of algorithms and users’ mood changes. Your secret weapon here?
Emotions.

Personal essay is not about college admission only:
Twain, Hemingway, Fitzgerald, and other famous essayists wrote them often to share their experiences, thoughts, and reflections. Some employers ask candidates to write personal essays before inviting them to a job interview. And even when you share a story in your blog, you write a somewhat personal essay, telling your followers about your experience.

I bet you'll agree with me on this one:
Customers stop doing business with you when they are unhappy. In fact, 68% of customers leave because they believe you don't care about them. More than that, only 1 in 26 unhappy customers will complain about what they don't like about your service; the rest will churn.
And that's the problem.
The more customers leave, the less your business grows.

Back in 2017, research data predicted the boom of the global e-learning market, saying it would reach $325 billion by 2025.
2020 is outside, and the black swan known as COVID-19 seems to get this ball rolling: More and more people and corporations choose online education and training, not only because of its comfort and flexibility but also safety.

The 2020 crisis we all know as COVID-19 has split the world into before and after. Sudden and uncertain, it has messed up the contract for freelancers, especially those working with content creation; stresses and worries about what will happen to their business in the next few months discourage freelancers’ creativity, active brain work, and overall health.

Did you know that 90% of startups fail within the first 120 days? As sobering as that statistic may be, it’s not said to discourage you. Quite the opposite. My hope is that by acknowledging the risks, you’ll be encouraged to implement the strategies necessary to buck this staggering trend. And you can!

Most designers and web developers go mad on UI and UX today. In recent years, this niche overgrows and plays a significant role in many big companies worldwide. It seems everyone wants to be a UX designer and create beautiful websites for ultimate usability.

But there’s a catch:

Visitors don’t come to websites for design. They come for information.

With more than 3 billion searches a day, Google needs to regulate them somehow so all those queries would find the right destination. What helps the search engine with a proper organization is Google local business categories.
Yes, this is that tiny yet essential detail business owners and SEO specialists often forget when fighting for high ranks in Google.

Let’s imagine users searching for your product or service online:
They enter a search query and come to your website. What do you have there to grab their attention and turn your website visitors into leads, compelling them to take action?
Yes, you know that your offer is awesome, and your service is excellent. But website visitors are unacquainted with this fact. You need a website page that would explain and prove your awesomeness to them. This page is known as landing.

While businesses struggle for every customer, offering extra features, low prices, or marketing strategy, customer service remain vital to winning customers.
Customer relations require engagement with an audience at every level of a sales funnel to improve customer experience. Since marketing and sales teams are responsible for building it too, customer relations are most prevalent in the support department.

Live chat support is among the best ways to improve customer engagement. When managed properly, it gives substantial and sustainable increases in conversion rates and overall customer satisfaction.
But here’s the problem:
Writing and communication mistakes impact how people see you. When reading a message full of errors, whether in live chats, sales email, or business proposals, a recipient thinks you aren’t intelligent and aren’t worth their trust. You don’t want to lose them because of this...

Angelina Jolie and Brad Pitt; Michelle and Barack Obama; Bill and Melinda Gates—
What do these power couples have in common?
They met at work.
Whether it was at a Chicago law firm, a sunny Silicon Valley tech giant, or on the set of Mr. and Mrs. Smith, work served as the background to their flourishing love stories.
But—it’s not just celebrities who meet at work. We all do. And office romance is no longer the taboo it was decades ago. Yet...
Not everything in the garden is rosy.