Lesley Vos

Most managers deal with three problems in content writing and promotion. The good news is that proven strategies can help overcome those crises and take your content marketing campaigns to a new level.

The below content marketing tips reveal the nature of...

For those in branding and marketing, guest blogging could be a super strategy for building awareness, authority, and… well, backlinks.
Tons of authoritative websites welcome content from outside specialists and are ready to pay for it. From business to marketing, from food to fitness — topics and formats are numerous: essays, reviews, blog posts, case studies, and more.
The only piece of advice:
Before writing an article and outreaching editors, do your best to...

Affiliate marketers deal with tons of content daily, and they often have to generate it themselves. Let’s be honest: It’s often frustrating when you want to get more results in less time but understand you’ll have to spend hours or even days creating one piece of content. It seems that others do that a lot faster, right?

That's how you can do the same.

Video content is exploding right now! Up to 80% of all traffic comes from it, and 85% of people want to see even more video content from their favorite brands today.
Long story short:
If you don’t use video content as a part of your marketing strategy, you’ll lose the battle for your brand’s authority, target audience, and overall search engine rankings.
If you use video content but don’t organize and optimize it accordingly, you’ll lose the battle for your brand’s authority, target audience,...

The average person gets over 140 emails per day. No wonder they scan! And you never know which part of your email they'll read. Oh, wait! There is one...

It's the P.S. in your emails.

Remote work becomes the new norm in the post-COVID world. While only 17 percent of U.S. employees used to work remotely and practice team communication before the “pandemic” status, their number has drastically increased now. For companies that are new to this state of things, one more challenge appeared:

For a start, here’s a question:

How do you choose visual content for landing pages?

Do you have a team of designers and leave it up to them? Or, maybe you spy on competitors and choose images that look similar to what they are doing? Do you use an image of your product or anything general but visually pleasing to the eye?

All the above are wrong strategies. For your landing page to engage and convert, its visuals need to appeal to your target audience on an emotional level.

Why?

You’ve heard about cognitive biases and their influence on users’ perception, haven’t you? These unconscious errors in mental processing guide the way we see life, interpret reality, and make decisions.
What you may not have considered is how much cognitive biases affect social media marketing.

According to the 2017 study from the Freelancers Union, freelancing will hit the US workforce by 2027.
Indeed, freelancers grow in numbers and professional skills. Today they’re more forward-thinking specialists compared to in-house employees.
The only problem:
The more freelancers within the market, the faster competition grows. So, you can’t sit and wait for clients to come after reading your winning profile on freelancing platforms. Instead, you need to...

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Experts note that investing in video marketing is a must SEO strategy for small businesses this year. Two reasons:
The demand for video content grows exponentially: 72% of people say they'd rather watch a video than read about a product/service; 95% admit they are more likely to remember a video call to action than a text one.
And if that's not enough for you to consider video a part of your small business marketing plans, here goes more: Up to 82% of all online traffic will come...

Just read through the following sections:

1) What is video SEO?
2) Planning your video content (with basic video SEO marketing practices)
3) How to optimize video content for search and higher rankings

I think you’ll agree with me when I say that top-notch content is critical for ranking in Google. But no matter how effective the content is, it won’t rank high without proper search engine optimization.
And that’s where legit SEO writing comes into play.
In this post, you’ll find nine strategies to help rank your content higher in Google’s SERPs.

With about 200 identified cognitive biases, it seems we operate in the relatively uncharted territory of beneficial marketing opportunities through customer psychology.

There’s just one problem.

We don’t think about how our biases can be a disadvantage. Like 85% of surveyed U.S. residents, we believe we are less biased than the average person. Duh, it’s not so.

The more optimized your WordPress content, the more likely search engines and, consequently, users will find it. So why not go beyond and tags to boost traffic and get your website in front of more eyes?
In this article, you’ll find the list of easy-to-implement tricks for driving traffic with WordPress content optimization.

In this article, I’ll reveal the pros and cons of listing your business on nine of my favorite business listing sites for local businesses, as well as sharing tips for optimizing for better visibility.

I’m not suggesting you create a business listing on every possible directory, after all, as someone in SEO you know the “quality over quantity” principle holds true.

But there are numerous sites that are worth optimizing for as part of your foundational local SEO strategy.