Lesley Vos

The concept of topic clusters isn’t new for content creators and marketing specialists. Combining related content assets in groups boosts user engagement and pleases search engines, providing highly organized website structures.
But as a search engine optimization (SEO) specialist, you can benefit from the topic clusters technique many times over.
In this post, you’ll find practical tips on creating topic clusters for better SEO and learn how to measure their results to better understand what...

B2B marketers often search for alternative ways to get more organic traffic and breakthrough conversions for business websites. A power page can help.

Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only hook for them to stop, click, and read.
Scrollers who catch sight of an image often go to the text to see what it’s all about. And if this content preview doesn’t motivate them to click to read more, the promotion endeavors are in vain.
These 10 tips can help ensure your social media content previews turns scrollers into readers of y...

There are two magic lands. One is the land of friendly grain-grower tribes, while the other is a motherland of mean-spirited hunters warring and betraying for profit.
Can you guess which land is called Grataka and which one is called Lamoniana?
Okay, hold that thought because we’ll get to it in just a sec.
In today’s post, we’re going to talk about a copywriting strategy that you probably have never heard of and how to use it to write copy that sells.

Do you know that 90% of the best-performing YouTube videos have custom thumbnails? It’s like with a book cover:
Thumbnails draw attention, attract views, and help viewers choose your video from the crowd of others.
Given the time and efforts you spend organizing and optimizing your video content, it would be doubly upsetting to miss views and rankings because of wrong “book covers,” aka poor YouTube thumbnails design, agree?

First, the question:
Living in the age of unlimited options, why do you choose a particular product? What makes you sacrifice all the alternatives you might need tomorrow and prioritize one thing over another?
Here’s the hint:
It’s not because you need it.

Most managers deal with three problems in content writing and promotion. The good news is that proven strategies can help overcome those crises and take your content marketing campaigns to a new level.

The below content marketing tips reveal the nature of...

For those in branding and marketing, guest blogging could be a super strategy for building awareness, authority, and… well, backlinks.
Tons of authoritative websites welcome content from outside specialists and are ready to pay for it. From business to marketing, from food to fitness — topics and formats are numerous: essays, reviews, blog posts, case studies, and more.
The only piece of advice:
Before writing an article and outreaching editors, do your best to...

Affiliate marketers deal with tons of content daily, and they often have to generate it themselves. Let’s be honest: It’s often frustrating when you want to get more results in less time but understand you’ll have to spend hours or even days creating one piece of content. It seems that others do that a lot faster, right?

That's how you can do the same.

Video content is exploding right now! Up to 80% of all traffic comes from it, and 85% of people want to see even more video content from their favorite brands today.
Long story short:
If you don’t use video content as a part of your marketing strategy, you’ll lose the battle for your brand’s authority, target audience, and overall search engine rankings.
If you use video content but don’t organize and optimize it accordingly, you’ll lose the battle for your brand’s authority, target audience,...

The average person gets over 140 emails per day. No wonder they scan! And you never know which part of your email they'll read. Oh, wait! There is one...

It's the P.S. in your emails.

Remote work becomes the new norm in the post-COVID world. While only 17 percent of U.S. employees used to work remotely and practice team communication before the “pandemic” status, their number has drastically increased now. For companies that are new to this state of things, one more challenge appeared:

For a start, here’s a question:

How do you choose visual content for landing pages?

Do you have a team of designers and leave it up to them? Or, maybe you spy on competitors and choose images that look similar to what they are doing? Do you use an image of your product or anything general but visually pleasing to the eye?

All the above are wrong strategies. For your landing page to engage and convert, its visuals need to appeal to your target audience on an emotional level.

Why?

You’ve heard about cognitive biases and their influence on users’ perception, haven’t you? These unconscious errors in mental processing guide the way we see life, interpret reality, and make decisions.
What you may not have considered is how much cognitive biases affect social media marketing.

According to the 2017 study from the Freelancers Union, freelancing will hit the US workforce by 2027.
Indeed, freelancers grow in numbers and professional skills. Today they’re more forward-thinking specialists compared to in-house employees.
The only problem:
The more freelancers within the market, the faster competition grows. So, you can’t sit and wait for clients to come after reading your winning profile on freelancing platforms. Instead, you need to...